Entertaiment
Entertainment is the broadest of all categories of cultural expression. It includes everything from a rousing concert to the smallest gesture. While many people turn to entertainment as a form of relief from the rigours of everyday life, for others it is a source of inspiration, insight and intellectual growth. It often hits on the themes that the brain was evolved to deeply react to, such as social backstabbing, violence and murder.
The SU2C model emphasizes collaboration among world-class scientists across institutions, accelerating the pace at which breakthroughs can be translated into major advances against cancer. This is just one example of how the arts and entertainment contribute to our societal needs.